Marketing Management, A.A.S.

Brand, Sell, Connect with Purpose

Do you enjoy creative thinking, strategic planning, and understanding what drives people to buy? The Marketing Management A.A.S. degree gives you hands-on knowledge of how products and services are developed, priced, promoted, and delivered. You’ll gain marketing research skills, experience with the full marketing mix, and practice in ethical and leadership contexts. 

What You'll Learn

  • Apply marketing research methods to inform decisions about products or services 
  • Design and implement advertising, promotions, and branding strategies 
  • Build marketing plans that cover product, price, place, and promotion 
  • Use digital tools and strategies—like social media marketing—to reach customers 
  • Develop leadership, business ethics, customer service, and job readiness skills 

Program Requirements

This associate degree requires 60 credits, typically completed over four semesters of fulltime study. Coursework includes core marketing, business law, ethics, leadership, accounting, and electives in business and science. 

Visit the academic catalog for a full list of required courses by semester:

View Curriculum

Job Market Outlook

View real-time career data and explore where this program can take you. You can change the region or salary level to match your goals.

Where This Degree Can Take You

If you like shaping how products are seen, heard, and chosen, this program equips you for roles across creative, strategic, and operational facets of marketing. You’ll have both technical knowledge and strategic skills to navigate today’s fast evolving marketing landscape. 

Graduates may pursue roles such as: 

  • Brand or Product Manager 
  • Marketing Researcher 
  • Account Manager 
  • Media Manager 
  • Sales Associate 

You could find work in: 

  • Marketing or advertising agencies 
  • Corporate marketing departments 
  • Retail and product companies 
  • Digital media and online marketing firms 
  • Public relations or promotions divisions 
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National Accreditation

Trust the quality and value of your education. All associate degree-level programs in BC3's Business & IT Division are nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP). 

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