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This program provides the student with knowledge and skills required in Marketing Management to develop ideas, goods and services to create exchanges, and satisfy individual and organizational objectives.

Product management from its conception, pricing, promotion, and distribution will be addressed. A graduate of this program seeks employment as a Brand/Product Manager, Marketing Researcher, Account Manager, Media Manager, and/or Sales Associate.

Program Competencies 

The student/graduate will be able to:

Marketing Management, AAS

Position ideas, products and services for consumption, making them available to consumers.

View the required courses and curriculum semester-by-semester for Marketing Management, A.A.S.